Baker’s Exchange considers your privacy important. We are committed to protecting the privacy of all those who provide us with their contact information while using our information, products, events, or services. This policy describes the ways that personally identifiable and anonymous information about our publication subscribers, online media product users, and event registrants is collected, how that information might be shared, and how someone can request changes to the way their personal information is used or shared. This privacy statement applies to websites operated by or on behalf of Baker’s Exchange and its subsidiaries, affiliates, divisions and related companies (“Baker’s Exchange”).
Information You Volunteer Personally identifiable information is information that can identify you, such as your full name, email address, postal address, telephone number, and fax number. We collect personally identifiable information that you choose to provide to us when you subscribe to our magazines (either directly or through another company such as a subscription agency); sign up for email newsletters; enter a contest; participate in surveys; register for a web site, webcast, or tradeshow; or otherwise communicate with us. When you provide this information to us, you are no longer anonymous. We also may receive information about you from other sources and add it to the information you have provided to us. If you purchase products or services on our website or through one of our printed forms, you may choose to provide us with your credit card information. Baker’s Exchange is not responsible for the information you volunteer about yourself in discussions in our forums or in publicly accessible interactions, or the information that you choose to make public in your member profile. To view or change your member profile, please return to the Baker’s Exchange business site where you registered.
Anonymous Information We Collect We use New Baker’s Exchanges and other Internet technologies to enrich your online experience by managing our website and email programs. Our New Baker’s Exchanges do not contain any information, in itself, that is personally identifiable.
New Baker’s Exchanges If your browser is set to allow New Baker’s Exchanges, we may store small amounts of information on your computer about what parts of our websites you have visited and what features you like best. We may then tailor the content you see to match your interests. We also may use New Baker’s Exchanges to identify members so that they don’t have to re-enter their usernames and passwords. New Baker’s Exchanges may also be used to limit the number of advertisements you see while on our site. By allowing us to understand how you use our site over time, New Baker’s Exchanges can help us provide you with a better, more relevant online experience. The New Baker’s Exchanges we store on your computer are not accessible on any other companies’ websites. Some ads on our site are provided by outside companies. If these ads contain New Baker’s Exchanges, they can be accessed only by those advertisers; we do not have access to them. Most browsers allow you to modify your security to accept or reject New Baker’s Exchanges. You need not have New Baker’s Exchanges turned on to visit our sites, but without them, your access to some areas may be limited and custom navigation may not be available to you.
Online Ad Serving We use industry-standard, third party advertising service companies to serve advertisements when you visit our sites or open our emails. These companies may use New Baker’s Exchanges, pixel tags, and other methods to collect information (typically not including your name, address, email address or telephone number) about your visits to our and other web sites to provide you with relevant advertisements about products, services, and events during your visit to our website https://www.newbakersexchange.com. They can also provide us with aggregate pictures of traffic patterns, help us improve site experience, help advertisers better understand our services, and monitor advertising efforts. You can learn how to opt out of third-party advertisers’ tracking methods in conjunction with links, online ads, etc. by visiting the advertisers’ sites.
How We Use Your Contact Information We may use your contact information for any of the following reasons: § To send you notices for subscription renewal. § To provide you with information about products or services you’ve ordered, including web events and tradeshows. We may also use your contact information to ask for your input to help in our research about our services, events, or products or to provide you with additional information about this site and about other Baker’s Exchange Media products, services, or events that we think might be of interest to you. All promotional and research email messages you receive from us will include an option to opt out of future email communications from that particular Baker’s Exchange business. We may also send you e-newsletters with targeted, relevant content. Each e-newsletter will provide you with an opportunity to opt out of that particular e-newsletter. In some cases, we may send you relevant, carefully-screened offers from reputable third party businesses or organizations. Many of our customers appreciate receiving these offers because they relate to their business or occupation. However, you will always be able to opt out of receiving future third party offers.
Information We Share with Third Parties We provide contact lists to third party companies that we have employed to provide us with specialized services, including customer service, subscription fulfillment, research, statistical analysis, list cleansing, postal mailings, email and fax deployment, telemarketing, and other information services. In compliance with privacy laws, we also provide our opt out lists to those third party companies so that they can be suppressed from the communications those companies send on Baker’s Exchange’s behalf. We only deal with third party companies whom we believe share our commitment to privacy and who will keep your information secure. From time to time our sponsors wish to contact our subscribers who have indicated an interest in the products, services or events provided by such sponsors. If you opt-in to permit us to share your personally identifiable information with any sponsors or third parties, then you may receive communications directly from such sponsors or third parties. In addition, we may share your personally identifiable information with sponsors who appear in a particular e-newsletter of ours if you click on their link in the e-newsletter. If you do NOT wish to have your email address shared with that e-newsletter’s sponsors, you will be given an opportunity within the e-newsletter to opt-out or you may contact our customer service department at the number/email listed below. If you provide information on a co-branded site or while using a co-branded service, you grant us permission to share the information you have provided with that service or site partner. Their use of your information is subject to their privacy policies. Certain information, such as your password and credit card information, is never disclosed in any form whatsoever to any outside party.
Information Transfer Baker’s Exchange is based in the United States of America. Any information you provide may be stored and maintained in a secure database in the United States or transferred to a secure database outside the United States. In the case of a change of ownership or a merger involving Baker’s Exchange or any business that is part of Baker’s Exchange, your contact information associated with that business would be one of those transferred assets.
How We Keep Your Information Secure We use reasonable precautions, including appropriate technical, administrative, and physical procedures, to protect personal information from loss, misuse, or alteration. When we contract with other companies to provide us with services, we only share personal information with those that we believe share our commitment to privacy and information security. However, we are not responsible for any breach of security or for the actions of these parties. Due to the design of the Internet and other factors outside our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties.